What you say about yourself matters. So if you haven’t taken time recently to go through the bio of your social networks, you might want to take a chance and do that. Might just take a review and see if you are putting out there is really the best foot forward. Regardless of what social media platforms you’re on, a bio is an important part to boost your professional competence and personal brand.
As Catriona Pollard (author of From Unknown To Expert) says, “It’s no longer enough to be good at what you do; You have to be good at telling people what you do.”
So here are some tips on how to write social media bio that attracts clients:
- Be Concise
When it comes to your bio, keep it short with clarity and focus. When someone reads your bio, they want to quickly know who you are, what you have to offer and where they can go to learn more about you.
Image Source: Marley Baird Facebook
- Tell a compelling story
Brag a little. Promote and give reasons to follow your account. Ultimately, you are looking for potential clients on social media. Tell a story about your greatest accomplishments, your skills and your purpose as a professional. Engage them why you are unique and what makes you different that you can offer to clients.
- Be YOU!
Authenticity is the key. Just be yourself. Your bio should shows who you are. Add a little bit of your interest, hobbies and sprinkle it with a bit of humor so your audience can relate to you that makes you interesting to clients.
- Keywords and Hashtags
Using keywords and hashtags into your bio is a significant technique so you can easily be found in search engines. Use keywords and hashtags that are relevant to your industry and niche. These keywords and hashtags will attract clients seeking to hire professional help in your niche.
- Make yourself noticeable across social platforms
Be consistent in all your social platforms. Use the same logo or profile picture. Keep your profile public across social networks. Link your profiles in all your social platforms such as Facebook, Instagram, LinkedIn and more.
- Add a Call to Action
Create calls to action that actually convert on your social media platforms to get your potential client to take the next step that leads them more about you and stay connected with you. This can be something like sharing your website.
Image Source: Social with Julie Instagram
- Keep your bio updated
Regularly update your professional bio in all your social networks when necessary to make sure it still shows the correct info. Whether it’s a new promotion or getting a certificate for a recently learned new skill.
Did I miss anything? Let me know. We love learning new tips. If you think this article is helpful leave your comments below.