Successful freelancers don’t simply happen overnight. They have gone through series of hardships and
challenges to market themselves in the competitive internet industry. Some have struggled to go to the
top but some have managed to become a fully-booked and top-rated freelancer in just months.
There are millions of job offers every single day online. But the common dilemma, especially for first-timers, is how to market themselves to be at par with those who have already establish their name. If
you still have a hard time marketing yourself, here is a fresh start on how you can do it.
Know your Strength
Knowing yourself is like identifying which area you are good at. There are millions of
opportunities online but we cannot just simply jump into all the job offers without assessing
ourselves if we are fit for the position. Aligning yourself with the right tasks can be easy when
you are in the “strength zone”.
Do What You Are Most Passionate About
Although there are millions of job opportunities offer online, only a few are able to find
significance as to why they do what they do. We can land on different jobs but there is one thing
that we are most skillful and that is where we grow and find more fulfillment. Studies have
shown that happy people tend to earn higher salaries and it stands to reason that these high-
earners are happy because they have the jobs they love. (Caramela, 2017)
Landing on the job that you are passionate about develops a sense of happiness and satisfaction.
Enjoying your career should be on top of the priority over high salary and flashy titles. Most
likely, those who love their jobs are more motivated and inspired to take the tasks and
challenges. It would be easy to take themselves to their utmost potential because it is natural
and exciting for them to do it.
According to Steve Jobs, “Do what you love and love what you do and success will follow”. It is
easy to accomplish things when you love what you are doing. If it is your passion, you will never
find your work as burdensome but an opportunity to develop your inner strength and
discovering the core of your potential.
Master your Craft
Once you have already figured out your strength and which area you are good at, hone your skill
for it will become your market value. It is not just enough to know your strength but you have to
take it to the next level. John Maxwell, a famous leadership author, and speaker shared some
insights on how to sharpen your skill:
• Gain Experience- Gaining experience will help you build confidence in the industry. You
might just be a beginner in the field, but every step you take is an avenue for learning.
• Get Feedback- Getting feedback whether it is positive or negative is an opportunity to grow.
It allows you to evaluate which your strength and weaknesses so that things would be even
better next time around.
• Participate in a Small Group Discussion- Sitting with people in a group discussion flesh out
great thinking. One can learn from one another. Throwing out ideas with sharp, like-minded
individuals usually yield even better thinking.
• Never Stop learning- Use all kind of resources to master your craft. It can either be by
reading a book, listen to motivational speakers, do something innovative, etc.
Develop a Positive Attitude and Set the Right Character
Don’t be confused between attitude and character. They might appear synonymous to each
other but they are different. Attitude is choice. It determines how someone approach the
situation he is in. On the other hand, a character is more of an identity. It is who you are as a
person. Conversely, attitude may become your character if left unchecked.
In the end, regardless of how skillful or knowledgeable, you are in the field if you have an
unbearable character, It will drag you down. As the saying goes, “Your intellect will let you reach
the top but your character will let you stay there”.
Be a Person of Value
Don’t just do your best, but do your work excellently. In this manner, they will recognize your
potential and might hire you for a long-term job opportunity with them. Aside from that, they
will give you recommendations that might be of help in establishing your credentials.